Paloma Health Mobile App
I collaborated with our CEO and CTO to build and launch an educational mobile health app for Paloma Health.
This mobile app supports autoimmune (specifically, Hashimoto’s) patients with education and guidance to try the autoimmune protocol (AIP) diet. Our goal is to help patients connect how diet and nutrition affect symptoms and understand that they can control their healing process.
I wrote all of the interactive learning modules and the App Store and Google Play app descriptions, assuring alignment with brand integrity and voice. I partnered with dieticians, health coaches, and influencers in the health & wellness space to create an in-app recipe library and leveraged these same influencers as part of our marketing strategy.
Each of the interactive learning modules appears in the app in a Story-format for easy engagement, allowing the user to tap forward or backward between screens.
Originally, we used a recipe search API to integrate recipes into the mobile app. We decided, however, to crowdsource recipes from trusted dieticians, health coaches, and influencers in the health & wellness space, incorporating organic activations into our app rollout strategy.
