I help small & early-stage companies find their customers - and figure out the best way to reach them.

If you need help building or fixing your marketing foundation, let’s chat.

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ABOUT YOU

When you're a small or early-stage team, marketing can feel nebulous, expensive, somehow urgent, and also impossible. You're either waiting for the perfect moment to start or trying everything all at once.

WORK WITH ME

As a 4x founding marketing hire and marketing strategist, I've helped companies go zero to one - everything from figuring out who we’re talking to, to building the channels to actually reach them.

  • One of my favorite ways to work together is a focused engagement to help you stop guessing and start focusing in the right places:

    • Audit of your current efforts and what's actually working

    • List of potential growth channels - scored and prioritized

    • Clear recommendations on where to focus - and what to drop

    • Project plans to pilot the top recommended channels

    • Working session to walk through it together

    • Validating your target audience

    • Brand positioning and messaging

    • Go-to-market strategy and launch planning

    • Finding and fixing your conversion weak points

    • Content strategy and SEO

    • Need something else? I'm probably up for it. Let's talk.

  • "Katie is a rare talent who can think 10,000 feet up while delivering at ground level."

    — Max M.

  • "Beyond her next-level marcom talent, Katie’s just a really, really good human — total NorCal cool, grounded, collaborative, and generous with her brilliance. She’s a light. She makes the work better, the brand stronger, and the people around her think bigger.."

    — Shelly S.

  • "We were absolutely spoiled having Katie as our first Director of Marketing—she set the highest bar!

    — Zoe K

  • "I especially appreciate how [Katie] can take a loosely formed concept and help refine it into something clear, strategic, and actionable."

    — Mark D.

  • "She doesn’t just give you the blueprints to a house. She plans, builds, and moves you in."

    — Natalie B.

  • "Katie is an outstanding marketing leader and more importantly, an incredibly kind, empathetic, and generous human being."

    — Karan D.

  • "No idea how we landed you but so glad someone here knows the magical way of catching a unicorn."

    — Rochelle S.

Examples of recent product<>channel fit work

  • B2B healthtech, mental health space

    They had a great product but were invisible to their buyers, competing against well-funded names. We mapped the full channel ecosystem across owned, earned, and partnership channels, scored and prioritized the top options, and landed on doubling down on organic channels that compound trust over time: email, webinars, LinkedIn, and professional associations. The work also included a blueprint for a systematic outbound sales motion so pipeline would be predictable, not episodic.

  • Early-stage edtech, college and career readiness

    Their messaging was trying to serve three audiences at once, which made it hard for them to know where to focus marketing efforts at all. Before touching channels, we got clear on who the actual buyer was, repositioned around their specific problem, and built channel recommendations from there: conference circuit, partner networks, and outcome-based referrals - each including a pilot plan so they'd know exactly what to do first and how to tell if it was working.

  • Early-stage healthtech app, dementia caregiving space

    They had some early traction but no clear sense of which channels were worth doubling down on. After mapping their full ecosystem and scoring 15+ channels, we landed on three to pilot first: SEO-informed content, a referral program, and advocacy org partnerships - each including a pilot plan laying out exactly what to test, what to watch for, and what success looks like. Plus an SEO foundation fix before touching any new content.

  • Two-sided marketplace, craft and vintage markets

    They had a clear target audience but no channel strategy. We mapped the full ecosystem, scored 10+ channels, and landed on three to pilot first: Instagram outreach, Facebook groups, and a referral program. We built out pilot plans for each - including what to test, what signals to watch for, and what ‘it's working’ looks like before committing more time or budget.

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Let’s work together

Call me, beep me — I’ll get back to you within 48 hours.