Paloma Health Blog
2019-2022—I had the opportunity to manage the blog for Paloma Health, a seed-stage health tech startup focused on treating hypothyroidism. The blog's objective was to provide readers with valuable information and establish the company as a thought leader in the industry, a feat of which I am very proud.
I developed a content strategy aligned with the company's business goals and target audience, driving over 80% of our monthly site traffic through organic search and social. I also developed and executed an SEO strategy for on-page and blog content, increasing unique page views from zero to over 122K/month.
