Share Your Thyroid Story

2021—I planned and executed a successful video campaign for Paloma Health, a seed-stage health tech company, during National Thyroid Awareness Month. The campaign encouraged people with thyroid disease to share their thyroid stories to increase brand awareness and generate leads.

We worked with the collaborative video platform, Capsule, to make it easy to collect, edit, and distribute short-form videos submitted by users. We used a multi-channel approach to promote the campaign, including social media, email, and influencers/creators.

I also collaborated with several well-known brands in the healthcare industry to offer a giveaway to people who submitted their thyroid stories, which generated significant interest and engagement, helping to increase brand awareness and generate leads for all brands involved.

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