Thyroid Awareness AR Filter
2020—I had the opportunity to develop and execute a user-generated content campaign for Paloma Health to raise awareness about thyroid health during Thyroid Awareness Month in 2020. For the campaign, I partnered with a software developer to create an AR filter that was intended to be informative and engaging, providing users with information about thyroid health and encouraging them to share their experiences and stories on social media.
The campaign results showed a significant increase in engagement on Paloma Health's Instagram and a large number of user-generated posts featuring the campaign filter. The campaign helped to raise awareness about thyroid health and the services offered by Paloma Health and fostered a sense of community among users who shared their stories and experiences.
