Givers Instagram
2023—As part of my responsibility in leading all marketing efforts at Givers, a seed-stage fintech startup, I manage everything from strategy to day-to-day activities on our social media accounts. With a current focus on growing our top-of-funnel awareness and driving deeper customer consideration, I have created a content pyramid model to produce engaging content for our community.
Our content pyramid model repurposes long-form video content (Givers Podcast) into micro-content shared on social media, resulting in a significant increase in followers for a Givers' Instagram account—from zero to 1.7k followers in 90 days. By repurposing long-form content, I can create a steady stream of relevant, engaging posts that resonates with our audience, generates greater reach, and encourages them to follow along.
